Nabs Graduate Workshop

Nabs and JWT hosted a really informative, dynamic workshop a few weeks back. Everyone (incl the audience) was really responsive and there were a lots of questions and answers flying around which was great.

Here are my highlights:
- (to account handlers, mainly) "Show them (CD) that you care. Show them that you understand how fragile an idea can be and that you are as scared as them."
- the more responsibility you take, the more you will get.
- idea generation process (by James Webb Young): immersion, synthesis, incubation, birth and life.
- be the last person to give up/ work harder than everyone else.
- find out what people (in the industry) are talking about.
- have a perspective and be ready to justify it.
- keep sharing ideas
- test how good your ideas are. Do they spread?

Siobhan L, Lucy C, James S, Will H and Sam I.

Rich Hall

I met up with account manager Rich Hall from JWT a couples of months ago who gave me plenty of advice:

- When speaking to someone senior, don´t be intimidated. Remember they are just another person with more experience.

- Now more than ever, we need innovative people with an entrepreneur flair.

- Expect challenging questions in an interview, if you don´t get them, you are doing something wrong. How do you react to them? Turn the challenge into your advantage.


Rich was kind enough to talk to me for almost two hours after a late meeting. What a legend!