Showing posts with label Nabs. Show all posts
Showing posts with label Nabs. Show all posts

Wednesday, September 23

I want to be a good presenter!



Nabs organised yet another useful session. The presentation was given by Speakers´Corner.
Although some of the presentation was just common sense, it was nice to be reminded how important they are.
Without further ado...

Prior:
1. Audience: how much do they already know? what do they still need to know?
2. Message: what´s the single message you want people to take away from this? What´s the point of this presentation?
3. Rehearse! Do you know your stuff well enough to do it without ppt? (They want to hear you talk, not read).

During:
1. Be in the moment! Listen (even more than talk) and pay attention to your audience (if they are not enganged, they ll show it. If you see crossed arms, fiddling or blank expressions, you have to do switch and re-engage them).
2. Engage: eye contact, storytelling, poweful words, vocal variety (ie don´t be a monotone lecturer), pauses (let people think and absorbe the info) and gestures (not too much, remember Diana Vickers?).
3. Message:
Beginning: (possible starters) startling fact, quote, question, anecdote, prop.
Middle: aim for three main points! Build your argument on logical steps (not disassociated facts).
End: recap on core message and end on a high.

After:
Being a good communicator is part talent, part skill. Gather your learnings and keep building. (Maybe watch the recordings/re-visit the notes?)

Hope this helps.
Link to speakers´corner:
http://www.speakersco.co.uk/

Monday, September 7

Nabs Graduate Workshop

Nabs and JWT hosted a really informative, dynamic workshop a few weeks back. Everyone (incl the audience) was really responsive and there were a lots of questions and answers flying around which was great.

Here are my highlights:
- (to account handlers, mainly) "Show them (CD) that you care. Show them that you understand how fragile an idea can be and that you are as scared as them."
- the more responsibility you take, the more you will get.
- idea generation process (by James Webb Young): immersion, synthesis, incubation, birth and life.
- be the last person to give up/ work harder than everyone else.
- find out what people (in the industry) are talking about.
- have a perspective and be ready to justify it.
- keep sharing ideas
- test how good your ideas are. Do they spread?

Siobhan L, Lucy C, James S, Will H and Sam I.